F&B Design
2025 - 2026
My relationship with Twig’m began in summer 2024 at their Smorgasburg pop-up in Prospect Park, Brooklyn. There, I watched Chef Sean and Jenny build their food, voice, and community with passion.
A year later, I helped them create their first small Korean fried chicken shop at The Bowery Market (80sf²) in NOHO. Through that project, I saw Twig’m grow from a food concept into a warm gathering place.
Now, I am working with them again on their new Lower East Side location (650sf²). The design is inspired by Sean’s personal story, the way the food is made, and Twig’m’s spirit of hospitality. These ideas are brought into the space with warmth, honesty, and intention.
@twig’m.nyc
Photo by Wonjun Seok
THE RĒSERVOIR
Hospitality & Experience Design
2026
This project presents a vision for the future of luxury spa experiences. It asks a simple question: what will luxury mean in the future? Rather than rare materials or visible excess, future luxury will be defined by harmony between human connection, invisible technology, and nature.
The luxury spa of the future is not the most extravagant place. It is a space where people come first, technology disappears, and nature is woven into every moment. It becomes a place to restore, rebalance, and well-being.
Hospitality & Experience Design
2026
This project presents a vision for the future of luxury spa experiences. It asks a simple question: what will luxury mean in the future? Rather than rare materials or visible excess, future luxury will be defined by harmony between human connection, invisible technology, and nature.
The luxury spa of the future is not the most extravagant place. It is a space where people come first, technology disappears, and nature is woven into every moment. It becomes a place to restore, rebalance, and well-being.
SUSANNE KAUFMANN AT NEW MUSEUM
Brand Activation
2026
Brand Activation
2026
This immersive dinner activation for Susanne Kaufmann at the New Museum is inspired by the purity, stillness, and restorative atmosphere of the Alps.
The experience translates the brand’s philosophy of natural efficacy, holistic wellness, and mindful living into a sensory dining ritual, where nature, materiality, scent, taste, and self-care come together in quiet harmony.
STEPS CARVED IN THE COURT
Exhibition Design & Branding
2026
This exhibition honors basketball sneakers worn by historical warriors. Instead of praising speed, noise, and spectacle, the show provides a peaceful, temple-like environment where each shoe is revered. These sneakers represent discipline, struggle, and faith, making them legacy items.
Visitors are invited to calmly explore the show through sight, sound, substance, and mood. Light, texture, and spatial rhythm lead a reflective trip. Visitors are encouraged to touch wall and object carvings. The shoes are sculpted in stone, and upon contact, the audience activates the brilliant memories of the players who once wore them, turning touch into a trigger for remembrance.
Exhibition Design & Branding
2026
This exhibition honors basketball sneakers worn by historical warriors. Instead of praising speed, noise, and spectacle, the show provides a peaceful, temple-like environment where each shoe is revered. These sneakers represent discipline, struggle, and faith, making them legacy items.
Visitors are invited to calmly explore the show through sight, sound, substance, and mood. Light, texture, and spatial rhythm lead a reflective trip. Visitors are encouraged to touch wall and object carvings. The shoes are sculpted in stone, and upon contact, the audience activates the brilliant memories of the players who once wore them, turning touch into a trigger for remembrance.
SHOWROOM FOR GUBI
Retail Store Design
2025
This showroom was designed to reflect GUBI’s unique balance of modern sophistication and timeless aesthetics. The spatial layout encourages exploration while showcasing GUBI’s furniture and lighting collections in a refined and immersive environment.
Materials, lighting, and circulation were carefully considered to enhance both function and atmosphere. The result is a space that translates GUBI’s philosophy into a physical experience, connecting classic elegance with contemporary living.
Retail Store Design
2025
This showroom was designed to reflect GUBI’s unique balance of modern sophistication and timeless aesthetics. The spatial layout encourages exploration while showcasing GUBI’s furniture and lighting collections in a refined and immersive environment.
Materials, lighting, and circulation were carefully considered to enhance both function and atmosphere. The result is a space that translates GUBI’s philosophy into a physical experience, connecting classic elegance with contemporary living.
THE BOUTIQUE AT ĀMAN
Retail Store Design
2025
ĀMAN Boutique Store is conceived as a quiet embodiment of the brand’s serene, refined character. Stillness guides the plan, material palette, and light. Products are edited and given generous negative space so each piece feels deliberate and rare.
Seating and service touch-points remain discreet to support unhurried conversation and care. Our space is a calm retreat that invites reflection, slow engagement, and considered selection.
Retail Store Design
2025
ĀMAN Boutique Store is conceived as a quiet embodiment of the brand’s serene, refined character. Stillness guides the plan, material palette, and light. Products are edited and given generous negative space so each piece feels deliberate and rare.
Seating and service touch-points remain discreet to support unhurried conversation and care. Our space is a calm retreat that invites reflection, slow engagement, and considered selection.
LET’S GET TWISTED WITH TWIST GIN
Branding & Brand Activation
2025
“LET’S GET TWISTED WITH TWIST GIN” is a brand activation that brings the distillation process to life through form and sequence. A spiral core anchors the layout while a circular path leads visitors into the world of TWIST GIN.
Each zone introduces the ingredient of TWIST GIN and reveals a new layer of aroma, sound, and light. The looped logo reinforces the idea that quality comes full circle. At the bar, recipe cards invite guests to put a twist on classic cocktails featuring TWIST.
Branding & Brand Activation
2025
“LET’S GET TWISTED WITH TWIST GIN” is a brand activation that brings the distillation process to life through form and sequence. A spiral core anchors the layout while a circular path leads visitors into the world of TWIST GIN.
Each zone introduces the ingredient of TWIST GIN and reveals a new layer of aroma, sound, and light. The looped logo reinforces the idea that quality comes full circle. At the bar, recipe cards invite guests to put a twist on classic cocktails featuring TWIST.
STRUGGLE AGAINST COMFORT
Exhibition Design & Branding
2024
This exhibition begins with Tarō Okamoto’s refusal of comfort. When asked about his profession, he answered, “I am a human being who is living life to the fullest as a human.” From that stance comes his idea of designing furniture that is intentionally uncomfortable, so we do not idle away time in everyday temptations and keep moving forward.
The exhibition forms as a home with four essential rooms: a living room, kitchen, bedroom, and bathroom. Select works and basic instruments are paired in each room to disrupt the monotony and encourage the active use of his furnitures.
Exhibition Design & Branding
2024
This exhibition begins with Tarō Okamoto’s refusal of comfort. When asked about his profession, he answered, “I am a human being who is living life to the fullest as a human.” From that stance comes his idea of designing furniture that is intentionally uncomfortable, so we do not idle away time in everyday temptations and keep moving forward.
The exhibition forms as a home with four essential rooms: a living room, kitchen, bedroom, and bathroom. Select works and basic instruments are paired in each room to disrupt the monotony and encourage the active use of his furnitures.
EOLLĒ
Lighting Design
2025
This lamp draws inspiration from the traditional Korean kite reel, the eollē, known for its rhythmic symmetry and tactile rotation. Interpreting this object into a lighting form, I translated the octagonal geometry into a base structure that appears in motion.
The central light source glows softly through radial ribs, casting shadows that mimic string tension in flight. It’s not just lamp—it’s a sculptural echo of wind, movement, and Korean heritage.
Photo by Seokchun Moon
Lighting Design
2025
This lamp draws inspiration from the traditional Korean kite reel, the eollē, known for its rhythmic symmetry and tactile rotation. Interpreting this object into a lighting form, I translated the octagonal geometry into a base structure that appears in motion.
The central light source glows softly through radial ribs, casting shadows that mimic string tension in flight. It’s not just lamp—it’s a sculptural echo of wind, movement, and Korean heritage.
Photo by Seokchun Moon
FACETS OF LIGHTS DESIGN COMPETITION
Industrial Design
2024
Designed for Grown Brilliance’s Soho flagship, this chandelier frames beauty as evolving knowledge. For centuries, people recognized seven wandering lights, until the discovery of Uranus in 1781 expanded the map of the sky.
The cosmos did not change. Our understanding did.
In the same spirit, lab-grown diamonds do not replace natural stones. They extend the idea of luxury through sustainability and innovation. Fifteen spheres reference the shift from seven to eight planets. Balanced as a mobile, the piece links tradition and progress, inviting viewers to see value not as fixed but as shaped by curiosity and discovery.
Industrial Design
2024
Designed for Grown Brilliance’s Soho flagship, this chandelier frames beauty as evolving knowledge. For centuries, people recognized seven wandering lights, until the discovery of Uranus in 1781 expanded the map of the sky.
The cosmos did not change. Our understanding did.
In the same spirit, lab-grown diamonds do not replace natural stones. They extend the idea of luxury through sustainability and innovation. Fifteen spheres reference the shift from seven to eight planets. Balanced as a mobile, the piece links tradition and progress, inviting viewers to see value not as fixed but as shaped by curiosity and discovery.