TURNS COFFEE WASTE INTO FIRE STARTERS
WishKeep is an eco-conscious brand dedicated to transforming coffee waste into sustainable products. Its first innovation is a fire starter made from coffee chaff, an affordable and highly combustible material that enhances energy efficiency while promoting waste upcycling.
WishKeep’s logo is inspired by the Korean consonants for WishKeep (ㅇㅅㅋ, subtly embedding the brand’s identity into its design. This minimal yet distinctive approach reflects WishKeep’s commitment to sustainability and modernity. The packaging embraces eco-friendly materials, reinforcing its environmental responsibility.
2024 New York Business Plan Competition (NYBPC) Finalist
*First Place in Food & Agtech at NYC Regional | Touro University Graduate School of Business | New York, NY
*Advanced to State Finals | Competed for the Grand Prize at SUNY Albany | April 2024